Objective: A national chain of home-improvement stores was expanding and wanted to offer a free product to the customers with every $100 purchase. Because it was garden season, it was decided to offer garden gloves. Style 300 was chosen because these gloves are cut, puncture & abrrasion resistant - perfect for gardening and yard work. They also come in a women's size and men's size.
Results: The feedback was that the stores had hugely successful grand openings ansd sales were stronger than expected.