Objective: A major maker of corn seeds wanted to promote its newest seed product to farmers. The farmers needed to open the corn and check for kernel quality, color and moisture content. The company wanted to give out a product to the farmers that tied together the seeds and this inspection process. Gloves were chosen because Illinois Glove had a large inventory in stock and could deliver 28.000 pairs in a short period of time. The customer chose style 463 because they are strong leather gloves and the yellow color cuff tied in with the corn color and company logo colors.
Results: The result was that the promotion was a huge success because we were able to deliver on time and complete.